by robindotadams on October 3, 2011
One of the biggest mistakes that companies can make in social media is not ‘embracing’ the concept.
Social Media has developed into one of the biggest phenomenon’s in communication over the last few years. It has been able to do this as people have grasped the ease and simplicity of communication on-line. However, just because of the massive growth of websites like Twitter and Facebook, it doesn’t mean that businesses have been at the forefront of this development and many of them are still stuck in the old world of one dimensional communication. [click to continue…]
by robindotadams on September 30, 2011
I read an interesting article a couple of days ago on how the recent changes to Facebook could affect small businesses (Have a read if you want to get the low down). It talked about how Facebook was focusing on the individual and larger organisations and this made it harder for small businesses to get the most out of the medium. I agree with much of what the article had to say, but am keen to emphasise that there is still much to be had from a small business working on social media.
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by robindotadams on September 23, 2011
relevant = individual = results
If we’re not being relevant… what’s the point?
I’ve been thinking recently about a quiz that did the rounds on several marketing forums, which said what’s the one word you could use to describe marketing. Lots of suggestions were made, but the one that really stuck in my head is relevance and relevant marketing. [click to continue…]
by robindotadams on September 23, 2011
Is the Phone the future of the computer?
Mobile Optimisation is still well behind where it should be.
One of my little bug bears is that everyone talks about QR codes, and how mobile phones are the future, and yet when it comes down to it, not that many websites out there have had any form of mobile optimisation. I was reading an article earlier today where the author had done a survey and most of the retailer websites out there dont’ have any mobile optimisation. Surely they’re missing a trick? [click to continue…]
by robindotadams on September 23, 2011
Google Places is great for finding a restaurant
As I’ve travelled throughout the UK for the last few months, whether it be for work or pleasure, I’ve come to love Google places as a great way of finding new places to eat.
I like my food, and so being able to go to new restaurants and have the confidence that they are going to be good and not a complete waste of time is great news…
Using Google Places, I just search for restaurants in the area, scroll down until I find one which has got good reviews, then go there… it’s nice quick and simple and so far hasn’t let me down. In fact, as mobile marketing becomes more the norm and people rely on their phones more and more, it would suggest that restaurants should be actively trying to get reviews on Google places, as it will prove great at generating business (of course, it means that they have to have lots of good reviews!). [click to continue…]
