Google Places is great for finding a restaurant
As I’ve travelled throughout the UK for the last few months, whether it be for work or pleasure, I’ve come to love Google places as a great way of finding new places to eat.
I like my food, and so being able to go to new restaurants and have the confidence that they are going to be good and not a complete waste of time is great news…
Using Google Places, I just search for restaurants in the area, scroll down until I find one which has got good reviews, then go there… it’s nice quick and simple and so far hasn’t let me down. In fact, as mobile marketing becomes more the norm and people rely on their phones more and more, it would suggest that restaurants should be actively trying to get reviews on Google places, as it will prove great at generating business (of course, it means that they have to have lots of good reviews!).
Of course, when I do visit and enjoy the meal (as I have done), I always make sure to contribute back and give a review so that others can find the same thing.
Also, what’s interesting is how unaware that some of the restaurants are of Google places and that it is a free service… With freedom of information and mobile researching, more and more need to be aware… On occasion, I’ve walked through a city centre, mobile phone in hand, typing in restaurant names into my phone to see if they are any good…
Surely an opportunity to drive business and improve your local marketing?… get yourself on Google places, make sure your website is mobile optimised and encourage people to visit it, maybe even set up a link using a QR code… A great way to generate trial, and then once they are in, get their details so you can keep them informed of offers…etc…
If you want to learn more about Google places, why don’t you check out how to demystify local marketing.
|
