Is the Phone the future of the computer?
Mobile Optimisation is still well behind where it should be.
One of my little bug bears is that everyone talks about QR codes, and how mobile phones are the future, and yet when it comes down to it, not that many websites out there have had any form of mobile optimisation. I was reading an article earlier today where the author had done a survey and most of the retailer websites out there dont’ have any mobile optimisation. Surely they’re missing a trick?
Interestingly, despite the obvious clamouring around App stores and how they are changing the way we interact with the internet, it appears that the only reasons to have a specific application are if the content is specific for offline usage, or the app has to interact with another part of the device (camera, gps, etc). Otherwise, you might as well carry out some mobile optimisation and get a really good mobile website.
When working with customers on websites going forward and they are integrated into their overall marketing mix, it surely has to be on the radar to make the website optimised for mobiles. Even in a B2B marketplace I find myself whizzing onto my phone’s browser to get some info – and then getting frustrated when I can’t find it due to a non-mobile website… Mobile Optimisation is here to stay, so don’t miss out!
To learn more about mobile marketing, why not visit the demystify mobile marketing page.
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